Hands-On Growth Operator for High-AOV Brands

Shopify Partner

GRÉGOIRE

SICALLAC

Shopify Partner

I bridge the gap between ad performance and business reality for luxury and High-AOV brands. By fixing your tracking infrastructure and aligning ad strategy with your actual margins, I turn Meta from a black box into a controllable growth channel.

Shopify Partner

Benefits

How I help

Standards

How I help

High-AOV products are often treated as awareness-first on Meta, but they do not have to be. With the right foundations, premium brands can drive profitable customer acquisition from day one and scale with confidence.

Profitable acquisition starts with clarity on what “good” looks like for your business. Together, we translate real margins and unit economics into clear acquisition guardrails at the SKU level, then decide what to optimize for: faster growth, higher profitability, or a deliberate balance.

From there, execution is built on a reliable tracking setup and data infrastructure, strong account structure, consistent creative testing, and controlled scaling that holds as spend increases.

For agencies, support is available on a white-label basis, either for a specific account or as an ongoing delivery layer for premium clients. This can cover Meta ads management and strategy and the measurement stack, including CAPI, GTM, server-side tracking, and reporting.

Benefits

Why Work with me?

Benefits

Why Work with me?

You don’t need another layer between strategy and execution. I work directly across your acquisition, tracking and performance data, identifying what needs to change and doing the work required to change it.

Hands-On by Default

No account managers. No strategy passed down to junior teams. I personally work inside the accounts, data and systems behind your growth.

My workflow is designed for the high-stakes requirements of premium brands, allowing me to deploy complex manual bidding strategies within 48 hours to maintain consistent growth.

Strategy Grounded in Execution

Recommendations come from what I see in the actual business: campaign performance, tracking, product economics and customer behaviour, not generic playbooks.

I offer performance-linked fee structures as a selective option for partnerships where we want our financial incentives to be directly synchronized with the achievement of specific growth milestones.

P&L Before ROAS

I work backwards from your economics to determine what acquisition performance actually needs to look like.

I utilize high-fidelity web and advertising data to develop the strategic insights needed to build Meta campaigns that are both mathematically sound and performance-led.

Move Fast, Stay Controlled

Tests and changes are deployed quickly, while clear CAC and profitability guardrails determine how aggressively we scale.

Working with you wherever you are

Operating between France and Switzerland, I manage Meta performance and tracking for high-AOV brands across Europe, the US and LATAM, with clean data and clear reporting behind every scaling decision.

Services

From Ads to Strategy

Founders and agencies work with me end-to-end or à la carte, from ad account management to tracking, data integrity, analytics, and growth strategy and consulting.

Ad Management

Data Tracking

Growth & Strategy

Ad Account Management

End-to-end management of your Meta ad account with a disciplined operating cadence and clear accountability for performance.

Account audit and performance diagnosis

Campaign architecture and budget allocation aligned to your objectives

Ongoing optimization (bidding approach, audiences, placements, pacing)

Creative testing system (briefs, angles, iteration cadence, learnings loop)

Multi-market management and budget allocation

Scaling rules and risk control

Clear reporting with clear actions and priorities

Services

From Ads to Strategy

Founders and agencies work with me end-to-end or à la carte, from ad account management to tracking, data integrity, analytics, and growth strategy and consulting.

Ad Management

Data Tracking

Growth & Strategy

Ad Account Management

End-to-end management of your Meta ad account with a disciplined operating cadence and clear accountability for performance.

Account audit and performance diagnosis

Campaign architecture and budget allocation aligned to your objectives

Ongoing optimization (bidding approach, audiences, placements, pacing)

Creative testing system (briefs, angles, iteration cadence, learnings loop)

Multi-market management and budget allocation

Scaling rules and risk control

Clear reporting with clear actions and priorities

Services

From Ads to Strategy

Founders and agencies work with me end-to-end or à la carte, from ad account management to tracking, data integrity, analytics, and growth strategy and consulting.

Ad Management

Data Tracking

Growth & Strategy

Ad Account Management

End-to-end management of your Meta ad account with a disciplined operating cadence and clear accountability for performance.

Account audit and performance diagnosis

Campaign architecture and budget allocation aligned to your objectives

Ongoing optimization (bidding approach, audiences, placements, pacing)

Creative testing system (briefs, angles, iteration cadence, learnings loop)

Multi-market management and budget allocation

Scaling rules and risk control

Clear reporting with clear actions and priorities

Who is this for

Built for High-AOV Growth

For founders and CMOs who want more control over paid growth and a clearer connection between acquisition performance and business economics.

This matters most for premium ecommerce and watch brands where products, markets and customer acquisition costs can behave very differently, and where scaling requires more than simply increasing spend.

Particularly when:

AOV and CAC are high

Products have different economics

Performance varies by market

Data sources tell different stories

International expansion adds complexity

Scaling puts profitability at risk

You need senior growth expertise

Tracking limits confident decisions

Contact

Work with me

Contact

Work with me

If you are interested in working with me to scale your Ecommerce, fill the form below and I will get back to you as soon as possible.